MAXIMUM WAVEMAKING: With its maximum hold strength, this pomade delivers maximum wavemaking, the perfect styling product for short and brushable hair; It goes on light and rinses out clean
STYLING PRODUCTS: We make an array of products for all types of curly hair, including moisture-sealing gels and leave-in sprays, rejuvenating oils, pomades, creams, butters and protective edge savers
UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more
SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs