OUAI Medium Conditioner. Feeling out of control? This hydrating conditioner makes hair (and life) easier to manage. Nourishing ingredients like keratin, plus babassu and coconut oils, help reduce breakage, calm frizz, and provide weightless hydration for hair that never dries the same way twice.
OUAI Means Yes – In that casual Parisian way. OUAI is about being better IRL. It’s about having honest conversations with our community. It’s about letting go of unrealistic expectations and embracing your imperfections.
Ingredients That Get The Job Done. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality. We are always trying to do better for the planet.
For Real Life, For Real People. Celebrity stylist Jen Atkin had used every product on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at affordable prices that are user friendly — no glam squad needed.